National Delivery Champions Association (NDCA) shares how Alvin Ang, VICPA member and videographer helped them to reach new audiences through a well-shot video.
- Stephanie Pang, Head of the National Delivery Champions Association (NDCA)
With this objective in mind, NDCA engaged VICPA member^, Alvin Ang from IrisWave to produce a short video of NDCA’s one-day delivery rider and driver appreciation activity at various Cheers stores on 29 September 2023. IrisWave was started by Alvin more than a decade earlier. Since then, IrisWave has been making its mark as a multi award-winning wedding and event video company.
“We wanted to tap on social media to connect with delivery riders and drivers as they are always on the move,” shares Stephanie Pang, Head of the National Delivery Champions Association (NDCA).
With this objective in mind, NDCA engaged Visual, Audio, Creative Content Professionals Association (VICPA) member^, Alvin Ang from IrisWave to produce a short video of NDCA’s one-day delivery rider and driver appreciation activity at various Cheers stores on 29 September 2023. IrisWave was started by Alvin more than a decade earlier. Since then, IrisWave has been making its mark as a multi award-winning wedding and event video company.
NDCA’s appreciation involved riders and drivers dropping by selected Cheers outlets to collect a bundle comprising of a snack and drink. Filming was not without its challenges. Despite having to film in tight spaces at the stores, Alvin and his team members managed to capture footages that showcased the lively interactions between the riders and drivers and the NDCA and/or Cheers staff at the different stores. Alvin’s ability to quickly put his filming subjects at ease lent speed to the process.
When asked what she liked about working with Alvin, Stephanie shared that she appreciated Alvin’s “attentiveness to NDCA’s goals for the project, and his tact and professionalism throughout”. She advises companies interested in producing videos for social media to “plan and engage early” with the creative professionals they engage. She also advises companies to anticipate the unexpected and be mutually responsive and respectful as this would make for a more delightful collaboration.
Check out NDCA’s appreciation giveaway video below.
*VICPA stands for Visual, Audio, Creative Content Professionals Association (Singapore). VICPA represents freelance creative professionals in Singapore such as photographers, videographers, content creators, and production crew. About VICPA: www.vicpa.org.sg.
